Thursday, January 17, 2013

Zombies?

Since getting involved in media production, movies and TV, I have always sensed that a lot of the people in the biz were way too fascinated with Zombies. It seems like every other idea includes Zombies. What is it with you people? There are no Zombies.

I thought... stop writing stories with Zombies in them. Geez.

Then I watched The Walking Dead. Love it. Forget that the Zombies are in it. They're part of the circumstances. The filmmaker's tongues are in their cheeks. I'm only up to Season Two and the stuff may find a shark to jump but so far... Nice! Terrific use of music. This highlight reel includes a song used in the show. It's a Wang Chung tune (Space Junk). Good stuff.

Zombies... yup, Zombies.

Friday, January 11, 2013

Four reasons your version of better might not be enough

  • I might not know about your better, because the world is so noisy I can't hear you.
  • I might not believe it's better, because, hey, people spin and exaggerate and lie. Proof is only useful if it leads to belief.
  • The perceived cost of switching (fear, hassle, internal selling and coordination, money) is far higher than your better appears to be worth.
  • Your better might not be my better. In fact, it's almost certainly not.

Seth Godin