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Golf equipment (clubs and balls) makers have invested a lot in developing ways to make the ball go straight. There are balls that actually make it difficult to shape your shot. Yes, you can still do it, but it takes more effort. Lower spin rates and higher trajectories contribute to greater distance off the tee. This has become the "way to approach the game". Hit hit big. It does however require that you adapt the rest of your game to the characteristics of this type of ball flight, feel and ground behavior.
I've always played the game with a shape in mind for every full shot. Whether it was a fade or a draw - even just slightly - I've always felt more comfortable having a shape intention. It was part of my image of how the shot would be played.
I'm now suggesting that the ball and the clubs may have reached the point where "straight" needs to become the idea, the intention and the new image to employ. The equipment is such that (if necessary) you can create a shape. I still think you need this capability in your game. However, the margin for error (unintended shape / side spin) is wider than ever. You can choose to just go ahead and try to hit it straight at your target. With the minimized side spin effect, this may be the path to better golf.
Or not.
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