When the chatter moves the needle

"[Insert name of business] is terrific. They [insert thing done well]. They [insert recognized customer advantage]. They can do it that way because [insert non-tradtional, or newly invented process / edge]. Isn't that neat? You should go there."



When your customers talk about you like this. Even better, when people who are not your customers talk about you like this, you just might be on to something.