Guy #1 appears to be on his own - a guy dancing isn't all that special.
Guy #2 joins - but still not a special thing.
Guy #3 joins and very quickly (at about the one minute mark) they get attention, interest and then...
No - it's not amazing dancing. Consider the group (the rest of the crowd) and adoption behaviors. What was the point where it caught hold? It has been suggested that guy #3 is the key.
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