Coseglia, above, said the nearly $40 socks are one of the best bike-related purchases he has made yet.
MONESSEN, PA—Recreational cyclist Ethan Coseglia, 38, thoroughly explained the benefits of wearing $35 bike-riding socks to his friend Kevin Washburn Friday, saying that his specially designed socks are essential in optimizing his overall cycling performance.
"They're great," Coseglia said to Washburn, who has never purchased a pair of socks for more than $8. "They're so comfortable, and they give me really good support. They also have the ToeTip Protector technology, which I like a lot. Seriously, if you ever get into biking, I would definitely go with these."
"Really good breathability, too," Coseglia continued to his friend who only purchases athletic socks in packs of three or more.
Throughout the 10-minute conversation, Coseglia, who took up biking several months ago and rides an average of 6.5 miles two times per week, repeatedly drew comparisons between his special socks and regular socks, telling a politely nodding Washburn that the differences between the two are "night and day."
According to Coseglia, one key area in which the socks are superior is the way they distribute pressure to both parts of the foot, which he said is very important for his bike riding.
Coseglia also mentioned his socks' anatomically molded footbed, their airflow ankle pads, the way they promote lateral ventilation under the sole of the foot, and moisture, specifically his socks' ability to defend against it.
Reports later indicated this was the first time Washburn had ever engaged in any sort of in-depth discussion about socks with anyone.
"They're lighter, that's for sure" Coseglia told Washburn, who, assuming he heard Coseglia correctly, learned that his friend knows the exact weight difference between normal white cotton socks and his special bike socks. "And they definitely keep you more stabilized. I noticed that right off the bat."
"I'm pretty sure these ones don't have the nanofibers, though," said Coseglia, unaware that in that instant, Washburn was confused as to whether or not the two were still talking about socks. "But you really don't need those. They're like 65 bucks. That's getting a little crazy."
Coseglia added that on Sunday he traveled 25 miles to go to a special bicycle equipment store to purchase several more pairs of socks, a statement leading his friend to silently calculate that in the past week Coseglia has spent more than $100 on socks.
Saying that it's better if all your cycling equipment is the same brand, Coseglia told Washburn that his biking shorts, gloves, jersey, helmet, socks, and shoes are all manufactured by Sugoi, and that his $630 outfit is extremely durable and "really good for good aerodynamics."
"It's important to have the right gear," Coseglia said to Washburn, who doesn't know the brand name of any of the socks in his dresser drawer, and mentally separates them into two categories: dress socks and regular socks. "I see people out there who don't know what they're doing, and I'm like, 'You can't just get on a bike and start riding it.' That's why I got that [$235] bike helmet the other day with the extra protective polymer."
Continued Coseglia, "I'm pretty sure it's the one Lance Armstrong wears".
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