Storing Experiences

Our brains store our experiences. If we were to record and retain complete detail of every event (the whole movie), all that information - including color, sound, time sequence and dialogue - would occupy a lot of storage space. Instead, we store key objects, emotions and enough detail so that we can recall the set and piece together our recollection of the experience as if it were complete.

Can we manage to plant, generate or influence the key objects stored by customers and in so doing, program a memory?