Commercially, sports are entertainment products. Businesses need attendance, and a loyal fan base willing to spend time and money on the product. A costumed mascot and related interaction with those in attendance, fan contests and other antics - all attempt to add interest (to entertain). The business of providing entertainment - especially for offerings struggling to win attention, can move in some wild directions. I'm not saying it's a bad thing - but it is an emerging aspect of sports with commercial objectives.
We might note that in this example, attendance appears to be weak.
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