We sell for less! Here's how.

If what we sell is easily available elsewhere, we have to do everything that surrounds the transaction better in order to compete. However, we shouldn't / can't / must not forget that price, or at least the perception about price tells people that ours is low. Just because we say it won't create belief, but if we don't bother to say it, we drop a level of consideration. We can't afford not to be considered - ever. It's almost an obligatory / courtesy claim. "No one sells for less", or words to that effect - is a must.

To make our point logically absorbable (is that a word?), we should say why or how we do it. Deliver a story that explains how we're able to sell for less. Complete the picture.

There's more of course, but it won't matter unless we get considered. We could always go with..