V1 is cool stuff

The listening room at Venue-One "V1" holds about 200 guests seated in comfortable chairs (more like your living room) around small tables. There are a few sections that are tiered and somehow everyone gets a perfect view of the stage. The experience is incredibly intimate. As crazy as it sounds, the listening room isn't really a part of the profit picture for V1 - not directly anyway. While performances are held on most Friday and Saturday nights, V1 doesn't really expect to make a whole lot of money in this category. Many shows are run in support of nonprofit causes. V1 will also book an act that normally wouldn't play a smaller room. V1 does this by paying the artist more - sometimes the artist gets paid more than V1 gets in ticket sales. They also serve up a steady stream of newcomers who need to play and be heard. V1 helps them show their stuff by giving them a sweet stage. Music, Comedy and other performing artists want to play V1's room.

One artists we talked to said, "The sound at V1 is incredible, the lighting and everything about it is as sweet as can be. They know how to do this right. I've recorded my last two albums in the V1 studios. I was so impressed by their dedication to what will help me that I'll do anything I can for them. It just feels good to be associated with V1."

V1's owners say that they do more for the artists than they get paid for. "It's good for the act, good for the community, and good for us in the long run. I mean, we need to be a place where people - the public and the artist - are served up some cool stuff. This is cool stuff."

Businesses include:

V1 Records
V1 Films
V1 Live
V1 Television
V1 Artist Management Group
V1 House of Gear
V1 Kitchen
V1 Advertising
V1 Financial Services
V1 Merchmonger
V1 Etc