Certainly the label people worked on the description in order to get an acronym. You try out different descriptions that fit and see if the acronym works. Sometimes, you'd like to buy a vowel. If there isn't an acronym registry, there should be. Before you can use one, you would have to make sure it wasn't already in use. So if SAD was already registered by Simply Adorable Dogs, you would be up the creek. You'd have to look and see if WIC - Winter is Crap, is taken.
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