Don't look for a competitive edge by cutting the margins. Instead of assuming that your customers will correctly weigh your price and recognize "a better deal" (they probably won't - crazy huh?), create a policy where at the slightest hint of any failure to meet expectations, you leap to the rescue without hesitation to deliver a remedy and an extra something (bonus with value).Demonstrate how much "getting it right" means to you. This investment will pay handsome dividends.
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